Breaking into iGaming is tough. Startups often hit the same walls: steep entry costs, complex regulations, and the pressure to build platforms that can scale across multiple markets. Many promising ideas stall before they ever reach players.
That’s where Soft2Bet steps in. Founded in 2016, the company is lowering these barriers with Soft2Bet Invest, a €50 million fund built to turn early-stage ideas into businesses that can grow and stay compliant. By supporting founders from the start, Soft2Bet is opening the door for more innovators to succeed in one of the world’s most competitive industries.
What Is Soft2Bet Invest?
Introduced in 2024, Soft2Bet Invest is a €50 million initiative focused on startups in the iGaming and casual gaming sectors. Beyond funding, it provides early-stage teams with access to infrastructure and resources that are typically out of reach, including localized compliance insights and engagement tools tailored for rapid market entry. This support provides new ventures with a solid foundation to build upon, significantly reducing the risks they would typically face on their own.
Why Innovation Matters in iGaming Today
Player expectations now go far beyond basic gameplay. They want personalized experiences, seamless payments, and platforms that feel current and relevant. For operators and new ventures, staying ahead requires ongoing innovation in both technology and user experience. Emerging gaming trends show that fast-moving companies stand out while slower ones fall behind.
In iGaming, three hurdles make innovation non-negotiable:
- Finding early-stage funding
- Navigating complex regulations
- Building scalable platforms ready for multi-market growth
These hurdles explain why Soft2Bet launched its investment initiative: to address the problems that often stall most startups before they scale.
3 Ways How Soft2Bet Invest Is Reshaping iGaming for Startups
Soft2Bet Invest offers more than funding; it provides hands-on solutions to the core challenges facing iGaming entrepreneurs
1. Blending Funding With Expert Mentorship
Soft2Bet Invest blends funding with mentorship from experienced industry leaders. Instead of wasting months on trial and error, startups receive practical guidance to refine their strategy and transition from concept to market much faster.
2. Navigating Compliance With Local Expertise
Soft2Bet operates under 19 licenses across 10 jurisdictions.
This real-world regulatory experience helps founders avoid costly mistakes and launch in new markets with confidence.
3. Scaling Faster With Proven Technology
New ventures can access systems that have already proven themselves at scale. These include Soft2Bet’s MEGA gamification engine and advanced Player Account Management tools. With these tools, startups save years of development and ensure their platforms are ready to grow across multiple regions.
Beyond Investment: The Soft2Bet Ecosystem
Soft2Bet’s impact goes beyond the fund itself. The company operates consumer brands such as Betinia, Campobet, Quickcasino, Tooniebet, and Don.ro, each adapted to local markets with tailored content and languages.
On the B2B side, Soft2Bet delivers turnkey platforms for gamification, payments, support, and risk management. These solutions support the entire gaming ecosystem, from startups to mature operators. The company provides both strategic investment and a ready-built operational backbone.
Key strengths include:
- A portfolio of 12,500+ games
- Over 1 million live events annually
- Support for 220+ payment methods
- 20+ languages for truly localized experiences
This combination of consumer-facing brands and operator solutions ensures that Soft2Bet Invest connects startups not only with money but with a ready-made operational backbone.
Recognition and Responsible Growth
Soft2Bet has earned industry recognition, winning Platform Provider of the Year and Product Launch of the Year at the 2025 Global Gaming Awards. For founders, this means they are not just backed by capital but by a company trusted and validated at the highest level.
Equally important, the company has built a strong compliance culture. With regulations becoming increasingly stringent worldwide, operators must align with responsible gambling standards that protect players and ensure fair play. Soft2Bet supports this with dedicated teams focused on player safety, fraud detection, and ongoing audits. This commitment helps maintain trust across all markets where the company operates.
The Future Powered by Soft2Bet
With Soft2Bet Invest, the company is proving it is more than just an operator. It is an innovation engine helping startups scale responsibly while giving established operators confidence in long-term growth.
For entrepreneurs, the fund offers a clear path into a market that often feels out of reach. For the wider industry, it signals a long-term commitment to innovation built on real results and a foundation built on proven infrastructure.
If you are a founder with an idea or an operator looking for an edge, Soft2Bet’s message is simple: the future of iGaming is being built right now, and you are invited to be part of it.